It’s Game On for B-BBEE with Pula Capital

Innovative B-BBEE investment firm Pula Capital (the investment arm of LRMG) has acquired a majority stake in performance coaching company, Game On Performance Solutions (Game On). Game On helps improve employee and leadership performance to enhance customer experience through game plan design, innovative sports coaching methodologies and performance coaching software. It counts many well-known South African businesses amongst its clients.

“We are really excited and looking forward to a highly-beneficial partnership with Pula Capital and LRMG. We believe that together we can grow our business exponentially and open doors to untapped opportunities both in South Africa and further into the Africa continent,” said Gary Segal, CEO of Game On. “What excited us most about a Pula/LRMG tie-up was the ability to leverage off their best practices and impressive client base.”

“We also expect that now being black owned, this will open up a number of opportunities previously closed to us. We liked the cultural fit and the strong support for us to continue to manage our own destiny as an entrepreneurial company, while being able to leverage off the back of a larger group – without being stifled in any way.” Gary added.

LRMG recognises that customer loyalty is harder to maintain than ever before and – despite living in a digital era – human interaction continues to play an integral part of the customer journey. The acquisition of Game On expands LRMG’s performance capabilities, enabling its clients to develop new approaches to delivering outstanding in-person customer service experiences in today’s increasingly competitive world.

“From the outset, LRMG’s game plan has been to grow both organically and through acquisition. We’re always on the lookout for companies that are innovating in the performance space. We’re passionate about developing integrated, adaptable high-performance solutions that deliver real results and a great return on investment for our clients. We are certain that Game On will be a valuable player in our group and look forward to working together,” said Ricky Robinson, CEO of LRMG.

Pula seeks to invest in companies to which it can really add value, and ones that are synergistic with LRMG. Deals are structured in a highly flexible manner and strong performance criteria are included to ensure committed growth is achieved through the collaboration.

Also read: Why BEE deals fail and is there a better way?

About LRMG

LRMG aligns people and environments to optimal performance through a unique understanding of the connected mechanisms and contexts that drive positive people and organisational outcomes. It has been delivering performance solutions that result in a measurable impact since 1997, and its solutions continue to evolve to address the skills and capabilities its clients will need tomorrow. LRMG has offices in Johannesburg, Cape Town, Kenya, Ghana, Mauritius and representation in another 18 African territories. Its homepage is:

About Game On Performance Solutions

Game On Performance Solutions helps improve employee and leadership performance to enhance customer experience, through game plan design, innovative sports coaching methodologies and performance coaching software. It counts many large, well-known South African businesses amongst its clients. Its homepage is:

About Pula Capital Partners

Pula Capital Partners is a black-owned private equity partner that invests in companies seeking a Black Economic Empowerment shareholder. It is a subsidiary of LRMG and its value proposition sits squarely with leveraging the value that LRMG has to offer investees. Pula Capital’s mission is to grow companies not only through B-BBEE, but also by integrating companies into LRMG’s broad client base, whilst supporting their sales efforts and business development into the broader market. Its homepage is:



Abongile Silonga

Pula Capital Partners

+27 21 200 6751

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