Pula Capital Partners is a black-owned innovative private equity partner that invests in companies seeking a B-BBEE shareholder. We are a subsidiary of one of South Africa’s most admired private companies with close on 300 employees (LRMG) and our value proposition sits squarely with leveraging the value that LRMG has to offer investees.

As a performance optimisation business, LRMG is a leader in SA in providing advice, products and consulting on company performance and development, through offering services tailored to improve the performance of the people within organisations.


  1. Actively introduce you to our blue chip client base, which includes the top 500 businesses in SA;
  2. Assist you in sales to other companies through your association with us;
  3. Help your business in all aspects of performance by offering what LRMG does for its clients.
  1. Invest in your company to enable you to retain or improve your BEE level through increasing your Black Ownership – the benefits of which can quickly pay for the investment itself;
  2. Enable you to continue to focus on and grow your core business and not be hampered or distracted by these peripheral challenges;
  3. Apply our support, knowledge and networks to help you structure and grow your business in an unconstrained B-BBEE environment;
  4. Do this in a spirit of mutual co-operation and trust so as to impact minimally on your best practices, knowledge and management of the business;
  5. Protect your autonomy, current lifestyle aspirations and wealth already created in getting your business to this point.
  1. Leverage off LRMG’s client relationships
  2. An improved/retained B-BBEE score under the new B-BBEE codes
  3. Company growth
  4. Competitive advantage

Our industries of expertise and particular synergy


Companies that design, deliver, administer, facilitate and support learning through technology.

Management Consulting

Businesses that help organisations improve their performance, operating primarily through the analysis of existing organizational problems and the development of plans for improvement.

Marketing & Advertising

Marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Information Technology

Businesses that do IT consulting.

Staffing & Recruiting

Attracting, selecting and appointing suitable candidates for jobs within an organisation.

Professional Training & Development

Designing training programs for organisations to train their employees on specific aspects of their job processes or responsibilities.

Human Resources

Organisations that manage all aspects relating to people, including recruiting employees, training and career development, etc.

Computer Software

Businesses for development, maintenance, and publication of software (mobile/desktop).

Don't Take Our Word For It


  • Why is BEE so hard?

    Engaging in a B-BBEE deal, a requirement in South Africa’s business landscape, often triggers a reluctance. The inherent challenges faced by businesses in the region are formidable, and now, as revenues cross the R10 million threshold, an additional complexity emerges. A mandate stipulates that a minimum of 26% of a business must be Black-owned. This

  • Pula and Sales Institute take sales to new heights

    A Joining of Forces Pula Capital Partners, LRMG’s investment arm, is delighted to announce the successful conclusion of a strategic investment partnership with well-known sales training provider, The Sales Institute. “The Sales Institute is highly complementary to our Sales Optimisation consulting business, which focuses on enabling high performance in sales teams. We are now able

  • LRMG and TORQUE leverage it together…

    Pula Capital Partners, LRMG’s investment arm, is pleased to announce a strategic investment in and partnership with Torque. Torque is an Employee Experience Agency that partners with various organisations to create integrated and holistic employee experience (EX) solutions, from hire to retire. Offerings range from employee experience consultancy and strategy to employee engagement portals and


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    Cape Town
    • 2nd Floor, Park Building, 1 Fir Street,
      Black River Park, Observatory, 7925

    • +27 21 200 6751

    • Level 3, 34 Whiteley Road, Melrose Arch, 2196
      Johannesburg, South Africa

    • +27 21 200 6751